# Job Description: Vice President of B2C Finance

## About the Role
We are seeking an experienced professional in Corporate Finance, Profitability, and Financial Planning & Analysis (FP&A) to join our team at Vivo Eco Berrini in São Paulo. This role is pivotal in transforming complex data into actionable insights, directly supporting leadership in making strategic decisions that foster sustainable growth.

The successful candidate will lead analytical efforts surrounding product, customer, channel, and segment profitability. They will collaborate closely with various business units including commercial, marketing, product, operations, and finance to ensure an integrated view of the business, identifying value-generating opportunities and assessing financial impacts.

## Key Responsibilities
– Lead profitability analyses for products, customers, channels, and segments to discover growth, efficiency, and value capture opportunities.
– Develop deep financial diagnostics by investigating root causes of results and translating complex data into strategic recommendations.
– Evaluate financial opportunities, risks, and impacts of commercial, operational, and strategic initiatives.
– Structure financial models and sensitivity analyses to support planning processes, decision-making, and investment prioritization.
– Identify key performance levers by anticipating trends, risks, and business opportunities.
– Construct and enhance financial and operational indicators, tracking metrics like Revenue, Margin, CAC, Churn, ARPU, LTV, Payback, Commercial Efficiency, and other performance KPIs.
– Develop executive dashboards and management reports to aid in decision-making at the directorate and vice-presidential levels.
– Prepare executive presentations with clear storytelling to facilitate strategic decision-making.
– Ensure the quality, consistency, and governance of information used in analyses.

## Required Skills
– Bachelor’s degree in Administration, Economics, Engineering, Statistics, Mathematics, Actuarial Sciences, Finance, or related fields.
– Advanced knowledge of Corporate Finance, Valuation, FP&A, and profitability analysis.
– Proven experience in building business cases and evaluating economic-financial aspects of strategic projects.
– Strong analytical capabilities to identify cause-effect relationships among business indicators.
– Experience working with large data volumes from multiple sources.
– Advanced proficiency in Excel and Power BI.
– Familiarity with SQL and analytical programming languages is a plus.
– Background in developing financial models, projections, and scenario analyses.

## Preferred Skills
– Postgraduate degree or MBA in Finance, Strategy, or Business Management.

## Benefits
– Competitive salary and performance-based bonuses.
– Comprehensive health and wellness programs.
– Professional development opportunities.

## Useful Links
– [Company Website](https://…)
– [Careers Page](https://…)
– [LinkedIn](https://…)

## Why You Might Be Interested
This role offers a strategic opportunity to influence the financial landscape of a dynamic company. You will work in a collaborative environment where data-driven insights directly impact business performance and decision-making. This position is ideal for those who thrive in analytical roles and wish to contribute meaningfully to corporate strategy and growth.